Monday, 10 October 2011

Exposure to Advertisements

 
Tuborg beer
What was the advertising medium? Product Placement in a Music Video
What is the product? Alchoholic Beverage
Is the advertising explicit or subtle? Subtle
Who might be the target audience? The "younger generation" 18+ teens and twenties
How might the ad influence your decision to purchase this product or service? By the looks of this music video, it seems like most of the participants are having the time of their lives. The product has a little advertisement at the beginnig, it lasts barely enough time for me to understand what is happening, however the drink itself appears in many many parts of the music video, as if the central reason for everyones happiness. Here is a link to the video (http://www.youtube.com/watch?v=rWk0vlLFbQs)s

פיס (Pais)
What was the advertising medium? Billboard
What is the product? Gambaling/Lottery buisness/Bank/TV channel
Is the advertising explicit or subtle? Explicit
Who might be the target audience? All ages
How might the ad influence your decision to purchase this product or service? Extremley surprisingly, I noticed this billboard on Sunday inside a gym of a school during a volleyball game. As I was preparing my shoes I looked up to notice a large billboard that explicitly promoted the company. It didn't really offer a reason to why I should choose to use the company however it did make me think about it, interesting

Old Spice Shower Gel
What was the advertising medium? Video Advertisement
What is the product? A shower gel
Is the advertising explicit or subtle? explicit
Who might be the target audience? Men of all ages, probably older than 16
How might the ad influence your decision to purchase this product or service? This ad has earned much attention on the internet due to its creativness and humour. If I saw old spice at a store I wouldn't buy it because I truly enjoy it as a shower gel, which could be the case, but mostly because the ad is so memorable and funny. Here is the advertisement (http://www.youtube.com/watch?NR=1&v=uLTIowBF0kE)s 

I am not sure how many we were supposed to do as there is nothing posted on moodle as of right now. I will edit this post later on when I find out.

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