Sunday, 16 October 2011

Review Comparisons

According to the reviews does Spurlock convey product placement under a bias light?

http://www.washingtonpost.com/gog/movies/pom-wonderful-presents-the-greatest-movie-ever-sold,1180695/critic-review.html
http://articles.chicagotribune.com/2011-04-21/entertainment/sc-mov-0419-greatest-story-ever-sold-20110421_1_movie-gag-ads

Intro
-Ironically even though both articles have a negative bias for product placement the Washington Post believed it made him feel better about it whilst the Chicago Tribune believed it showed it under a negative light or even under no light

Paragraph one - Sao Paulo
Chicago Tribune - how its bad we reveal this materialistic world to kids at such a young age
Washington Post say "surprising results"

Paragraph two - neuromarketing
Washington Post closes by talking about how neuromarketing is very similar to brainwashing

Paragraph three
The plain fact that these ads are agreeing to help Spurlock out makes the Washington Post feel that these companies are infact good natured

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