Dove Evolution

I have acctually seen this video before and instantly recognized it just by looking its thumbnail. What shocked me most about this video was the photoshopping segment of the video. There shouldn't be anything surprising about a model getting her hair and makeup done before a photoshoot but to me when photoshopping is involved its almost as if they are lying to the audience. Achieving these looks is impossible, even for the models therefore giving false hope to many young women who are surrounded by these advertisements.

Community

Community is one of my favorite shows of all time however I failed to notice all the racial stereotypes it conveys until now.

Who is communicating?

The show is about a group of diverse people who have their own characteristics and backgrounds.

What about Who?

The single black male coincidentally plays the athletic one of the groups, the blonde plays the clumsy, not-so-bright "wannabe" social activist, the young white male plays a macho, smooth-talking individual, the only black female plays a divorced mother of one who has religious morals and puts her catholic faith infront of anything she does, and lastly the eldest of the group plays an old fashioned male who can't seem to blend in with the younger generation.

Why is it that Way?

It's this way because the diversity causes for very interesting plots and different reaction plus the more diversity the higher chance audiences will relate to at least one character.

Review Comparisons

According to the reviews does Spurlock convey product placement under a bias light?

http://www.washingtonpost.com/gog/movies/pom-wonderful-presents-the-greatest-movie-ever-sold,1180695/critic-review.html
http://articles.chicagotribune.com/2011-04-21/entertainment/sc-mov-0419-greatest-story-ever-sold-20110421_1_movie-gag-ads

Intro
-Ironically even though both articles have a negative bias for product placement the Washington Post believed it made him feel better about it whilst the Chicago Tribune believed it showed it under a negative light or even under no light

Paragraph one - Sao Paulo
Chicago Tribune - how its bad we reveal this materialistic world to kids at such a young age
Washington Post say "surprising results"

Paragraph two - neuromarketing
Washington Post closes by talking about how neuromarketing is very similar to brainwashing

Paragraph three
The plain fact that these ads are agreeing to help Spurlock out makes the Washington Post feel that these companies are infact good natured

Exposure to Advertisements

 

Tuborg beer

What was the advertising medium? Product Placement in a Music Video
What is the product? Alchoholic Beverage

Is the advertising explicit or subtle? Subtle
Who might be the target audience? The "younger generation" 18+ teens and twenties

How might the ad influence your decision to purchase this product or service? By the looks of this music video, it seems like most of the participants are having the time of their lives. The product has a little advertisement at the beginnig, it lasts barely enough time for me to understand what is happening, however the drink itself appears in many many parts of the music video, as if the central reason for everyones happiness. Here is a link to the video (http://www.youtube.com/watch?v=rWk0vlLFbQs)s

פיס (Pais)

What was the advertising medium? Billboard

What is the product? Gambaling/Lottery buisness/Bank/TV channel

Is the advertising explicit or subtle? Explicit
Who might be the target audience? All ages

How might the ad influence your decision to purchase this product or service? Extremley surprisingly, I noticed this billboard on Sunday inside a gym of a school during a volleyball game. As I was preparing my shoes I looked up to notice a large billboard that explicitly promoted the company. It didn't really offer a reason to why I should choose to use the company however it did make me think about it, interesting

Old Spice Shower Gel

What was the advertising medium? Video Advertisement

What is the product? A shower gel

Is the advertising explicit or subtle? explicit
Who might be the target audience? Men of all ages, probably older than 16

How might the ad influence your decision to purchase this product or service? This ad has earned much attention on the internet due to its creativness and humour. If I saw old spice at a store I wouldn't buy it because I truly enjoy it as a shower gel, which could be the case, but mostly because the ad is so memorable and funny. Here is the advertisement (http://www.youtube.com/watch?NR=1&v=uLTIowBF0kE)s 

I am not sure how many we were supposed to do as there is nothing posted on moodle as of right now. I will edit this post later on when I find out.