Sunday, 27 November 2011

Wikileaks comment on a comment.

Jul 28 2011: Change the educational system to accomodate fostering creativity aside from intelligence like Sir Ken Robinson suggested.
This is not just about education... by stressing on creativity it focus on what the student like.. passionate about... when what you want and passionate about is channeled.. you WILL BE happy. Happiness brings out the best of people.



Someone by the name of Judge Pau shared this comment on behalf of answering directly the question at hand (Name ONE idea that you think has the potential to make your city/state/country/ 'our
world' a better place?). I decided to comment on this comment (and yes, I did have a hard time debating if I should answer another comment) because it's a topic that I have thought about, as a student, for a long time. In general I feel confident to say that I enjoy learning, that is, about the topics which I am passionate about. To me it feels like there are many topics which I learn at school which should be optional. I end up spending hours craming information which I frankly do not care about and eventually making me unhappy. If I were to focus on what I am really passionate about I could get a deeper understanding of what is interesting to me and be happy at the same time. There is a down side to this, what constitutes a mandatory educational topic? Who gets to decide this?

Sunday, 13 November 2011

News Analysis 2 (Norris 5)

http://www.dailymail.co.uk/news/article-2060977/UK-weather-Britain-basks-sunny-weekend-mild-weather-temperatures-hit-18C.html

Informative
Accurate and Truthful
Objective
Insular
Weighted

Content Analysis for Community

After breaking down the characters from one of my favorite shows, Community, I noticed the trend of stereotypes the media conveys including that blondes are clumsy, old people are old fashioned, and that African American men are good at sports. This variety of a character mix makes for a range of different angles of humour, whether it be dark humour, stereotypical humour or slapstic comedy.



ame of Character
Jeff Winger
Britta Perry
Pierce Hawthorne
Shirley Bennett
Troy Barnes
Gender
Male
Female
Male
Female
Male
Was this character the main..
Yes, one of the main ones
Yes, one of the main ones
Yes, one of the main ones
Yes, one of the main ones
Yes, one of the main ones
Occupation
Student at Community College/ Ex Lawyer
Student at Community College/ Active Protestor
Student at Community College/ Family Inheritance
Student at Community College/ Single Mother
Student at Community College/ The Jock
Level of education
Community College
Community College
Community College
Community College
Community College
Race
White
White
White
African American
African American
Marital status
Single
Single
Divorced 7 times
Divorced
Single
Age
Mid 20s
Mid 20s
Mid 60s-70s I assume
Mid 40s I assume
Low 20s
Number of children
0
0
0
3
0
Appearance
Smooth Talking, Brunette, Good Looking, 
Blonde, skinny, pretty, 
Old, well dressed, 
Old fashioned, 
Handsome,
Body type
skinny, tall, muscular
skinny,
A little overweight, wide,
A little overweight, short
Skinny, muscular, athletic
Personal Characteristics
Smooth talking, witty, pompous
Not very clever,  clumsy
Racist, out of style, bad sense of humour
Very religious, unwelcoming of other faiths, old fashioned, 
Not very clever, 
Role of the character
One of the main characters, part of the Spanish study group
One of the main characters, part of the Spanish study group
One of the main characters, part of the Spanish study group
One of the main characters, part of the Spanish study group
One of the main characters, part of the Spanish study group

Monday, 31 October 2011

Dove Evolution

I have acctually seen this video before and instantly recognized it just by looking its thumbnail. What shocked me most about this video was the photoshopping segment of the video. There shouldn't be anything surprising about a model getting her hair and makeup done before a photoshoot but to me when photoshopping is involved its almost as if they are lying to the audience. Achieving these looks is impossible, even for the models therefore giving false hope to many young women who are surrounded by these advertisements.

Thursday, 27 October 2011

Community

Community is one of my favorite shows of all time however I failed to notice all the racial stereotypes it conveys until now.


Who is communicating?
The show is about a group of diverse people who have their own characteristics and backgrounds.

What about Who?
The single black male coincidentally plays the athletic one of the groups, the blonde plays the clumsy, not-so-bright "wannabe" social activist, the young white male plays a macho, smooth-talking individual, the only black female plays a divorced mother of one who has religious morals and puts her catholic faith infront of anything she does, and lastly the eldest of the group plays an old fashioned male who can't seem to blend in with the younger generation.

Why is it that Way?
It's this way because the diversity causes for very interesting plots and different reaction plus the more diversity the higher chance audiences will relate to at least one character.

Sunday, 16 October 2011

Review Comparisons

According to the reviews does Spurlock convey product placement under a bias light?

http://www.washingtonpost.com/gog/movies/pom-wonderful-presents-the-greatest-movie-ever-sold,1180695/critic-review.html
http://articles.chicagotribune.com/2011-04-21/entertainment/sc-mov-0419-greatest-story-ever-sold-20110421_1_movie-gag-ads

Intro
-Ironically even though both articles have a negative bias for product placement the Washington Post believed it made him feel better about it whilst the Chicago Tribune believed it showed it under a negative light or even under no light

Paragraph one - Sao Paulo
Chicago Tribune - how its bad we reveal this materialistic world to kids at such a young age
Washington Post say "surprising results"

Paragraph two - neuromarketing
Washington Post closes by talking about how neuromarketing is very similar to brainwashing

Paragraph three
The plain fact that these ads are agreeing to help Spurlock out makes the Washington Post feel that these companies are infact good natured

Monday, 10 October 2011

Exposure to Advertisements

 
Tuborg beer
What was the advertising medium? Product Placement in a Music Video
What is the product? Alchoholic Beverage
Is the advertising explicit or subtle? Subtle
Who might be the target audience? The "younger generation" 18+ teens and twenties
How might the ad influence your decision to purchase this product or service? By the looks of this music video, it seems like most of the participants are having the time of their lives. The product has a little advertisement at the beginnig, it lasts barely enough time for me to understand what is happening, however the drink itself appears in many many parts of the music video, as if the central reason for everyones happiness. Here is a link to the video (http://www.youtube.com/watch?v=rWk0vlLFbQs)s

פיס (Pais)
What was the advertising medium? Billboard
What is the product? Gambaling/Lottery buisness/Bank/TV channel
Is the advertising explicit or subtle? Explicit
Who might be the target audience? All ages
How might the ad influence your decision to purchase this product or service? Extremley surprisingly, I noticed this billboard on Sunday inside a gym of a school during a volleyball game. As I was preparing my shoes I looked up to notice a large billboard that explicitly promoted the company. It didn't really offer a reason to why I should choose to use the company however it did make me think about it, interesting

Old Spice Shower Gel
What was the advertising medium? Video Advertisement
What is the product? A shower gel
Is the advertising explicit or subtle? explicit
Who might be the target audience? Men of all ages, probably older than 16
How might the ad influence your decision to purchase this product or service? This ad has earned much attention on the internet due to its creativness and humour. If I saw old spice at a store I wouldn't buy it because I truly enjoy it as a shower gel, which could be the case, but mostly because the ad is so memorable and funny. Here is the advertisement (http://www.youtube.com/watch?NR=1&v=uLTIowBF0kE)s 

I am not sure how many we were supposed to do as there is nothing posted on moodle as of right now. I will edit this post later on when I find out.