“The Ad and the Ego goes beyond deconstructing individual advertisements to reveal the economic and political dimensions of living in an advertising infused environment. In our “new world order” of diminishing resources and devastating pollution, this film makes the critical connections between the rise of consumerism, environmental degradation and our blind commitment to economic growth at any cost. It forcefully demonstrates the link between our debased public discourse and a media culture that defines freedom as consumer choice rather than democratic participation.” – The Ad and the Ego web site
What do you think is the impact of consumerism on our /your life? (Make an attempt to tie your response back to the statement above)
We live a world in which obtaining the newest gadget is just a click away. This intricate system, consumerism, creates the illusion, through advertising, that you need the newest piece of clothing, or the new hairstyle in order to fit in. This idea that you can simply buy happiness is plaguing our modern society. After being exposed to Ad and Ego and The Corporation, I have become enlightened by this corrupt system in which advertisements exploit the human biological desire to fit in. I am currently attempting to hold back on the latest materials in order to prove to myself that one cannot simply buy happiness. After all, the "new world order" implicates the need of large corporations to maximize profits and the human desire to fit in and fosters the exploitation of one another.
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